High quality product photography, or packshot photography as it is sometimes known, is required by nearly all clients as part of their brand promotion and sales.
Warren is an expert in product photography, having shot for many leading brands and high street names websites over the years like Marks & Spencers and Boots. He has a number of styles and techniques to bring the best out of each product ensuring that on white doesn’t have to mean plain or boring.
Many primary sales platforms like Amazon, Ebay and Etsy also require this type of photography to allow you to feature on their sites, so it’s important to get it right and stand out from the crowd. Going for a cheap budget route for your product photography is often a false economy. Basic or poor imagery will just get lost alongside all the others, leading to poorer sales. Great product images that shout out “I’m here, look at me!” will lead to increased brand awareness and catch the eye of potential customers and generate great sales.