Project: Something Special Scotch Whisky
Agency: Wonderworks Communications
Client: Chivas Brothers Ltd
To produce new packaging photography for the Something Special Scotch Whisky core packaging, which needed to be inspiring, premium and reflect the brands values.
A range of shots were required from standard product shots on both black and white backgrounds, including carton and serve. Detailed product, and mood shots highlighting some of the diamond shaped bottles unique features, and three creative shots for the key visuals. For these key visuals the client wanted a modern, high end, black, glossy feel which also incorporated the warm colours of the whisky. Two of the images also needed to feature a highball with lots of ice as a refreshing whisky soda to complete the shot.
Warren used a combination of lighting techniques for this shoot including light painting, which was used to produce some of the backgrounds and helped bring out the lovely warm whisky tones.
Twenty five shots in total were completed within five days in our studio, followed by another weeks retouching which included some additional artwork changes to the label and neck to complete the project.