Project: Blenders Pride Reserve Collection
Agency: Lowe Lintas / Absolute Productions
Client: Pernod Ricard India
The agency Lowe Lintas, New Delhi, wanted a collaboration of product photography and retouching by myself and CGI background creation by Paintbox in Mumbai to launch a new campaign for the premium category whisky, Blenders Pride Reserve Collection.
The backgrounds were created first as requested which enabled us to produce large A0+ prints mounted onto 3mm Foamex which were suspended behind the products during photography. This enabled us not only to set the correct angles for photography but also to capture the natural looking high lights and shadows reflected through the bottle similar to how they would been created if it been a real environment.
Four of our international clients from the agency and production company Absolute Productions, joined us for a week of shooting in the studio, throwing and splashing copious amounts of whisky around, capturing all the elements we needed to create the eight final visuals.
Retouching and montaging of all the bottles, splashes and pours was then completed before sending off to Paintbox to merge into the final CGI backgrounds, with Lowe Lintas adding the final text and cropping for the ads to be used in the campaign.
The aroma of whisky in the studio stayed for about a week but it was worth it to see the final imagery to be used by Pernod Ricard.