“Christmas comes but once a year” as the saying goes, but for me at the beginning of May it had come early this year. A two day shoot in the east end of London in an industrial loft house apartment for Jim Beam, yes please! Agreeing to the shoot was easy, the complexity of the…
Looks like a simple shot right? Actually no this was far harder to achieve than it looks! I was approached by Geometry @JWT to create this great Key Visual for Smirnoff and their fruit smash campaign. The simple idea was to show two lime halves smashing together with lime juice squirting out…
Passport Scotch has been produced in Scotland since 1965 and has a large market share in South America, it is also one of the largest growing spirit brands worldwide. This shoot was to launch the rebranding of the packaging and supporting collateral imagery. The key elements were to showcase the new bottle and carton design…
Working with the lovely people at Wonderworks once more, this shoot was designed to produce premium imagery for London Essence Company’s range of Tonics and Ginger Ale. We wanted to glorify the bottles distinctive and beautiful design by bringing to life the multi faceted glass and take it into the territory of beauty brands. This…
When I first opened this brief from Wonderworks and saw the amazing concepts that the agency had conceived I was very excited at the prospect of creating the images. A few minutes later I started scratching my head, “ how the heck are we going to achieve this?” or words to that effect. For photographers it’s…
